EVOLUTION OF ADVERTISING

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As the marketing subsidiary of live entertainment company Outback Presents, EOA was built with the intent of being smart and incognito, unlike many forward-facing marketing agencies. From start to finalized presentational stages, I was tasked with developing the core visual system. The project was formulated from substantial creative fluxuality, and with the guidance and immense support from the Head of Marketing and peer designer.  


This is the complete current version.

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Final page of presentation. Below are additional supplemental materials:
SVA COLLEGIATE COLLECTION by MITCHELL KWAK

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A year after becoming the first student ever to release a clothing collection with the School of Visual Arts, Store Operations Manager Ian Scott Stoner reached out once again after I asked Paula Scher if she was a dog or cat person. At a guest lecture with hands reaching the sky eager to ask serious questions.

Needless to say, the point of that story was to provide a little context to the inspiration behind this collection. SVA had never been spelled out collegiately til now.

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SVA isn’t any traditional college. But it is one. And there was nothing ever to really show for it. So I thought, why not design that here?
The initial collection features a Hoodie & Long-sleeve shirt.
A question constantly being asked here was: “How differently could we reinterpret the concept of collegiate apparel while still expressing the real School of Visual Arts identity?
All items from collection are available to purchase at SVA’s Campus Store site here.
SINCE ENTERTAINMENT

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As the music-focused subsidiary of live entertainment company Outback Presents, Since Entertainment was built with the intent of being loud yet sophisticated, which its design language intentionally reflects. From start to finish, I was tasked with developing the entire visual system. Everything here was formulated from lots of creative freedom, but with the guidance and support from the Head of Marketing and peer designer.  

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This is the complete current version. Check the website here.

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This is the final page of the Pitch Deck. The Visual Identity presentation follows after the following two images below.
This is the final page of the Visual System presentation (Still a WIP)
UNDER ARMOUR REBRAND

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BRANDING / PACKAGING
2025


This new UNDER ARMOUR looks to the future with an open mind. The logo was designed to represent this and the identity, color, apparel to most consumer packaged goods follow.
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Mitchell Kwak | todd program
2026, All rights reserved.

mitchellddb@gmail.com

New York, NY 10019

718 844 1724